Pricing, Revenue Models, and Unit Economics Assessment
Module 4 • 10 Questions
Question 1 of 10
0 of 10 answered
A SaaS startup spends $180,000.00 on sales and marketing in a quarter and acquires 600 customers. Each customer generates $45.00 ARPU per month and stays 20 months on average. Monthly gross profit per customer is $30.00. What are the CAC, LTV, LTV:CAC ratio, and payback period, and is this healthy by SaaS benchmarks?
A
CAC $450.00; LTV $600.00; ratio 1.3X; payback 20 months; healthy.
B
CAC $300.00; LTV $900.00; LTV:CAC 3X; payback 10 months; healthy, since the benchmark is a 3X to 4X ratio and payback under 12 months.
C
CAC $300.00; LTV $900.00; LTV:CAC 3X; payback 30 months; unhealthy.
D
CAC $600.00; LTV $450.00; ratio 0.75X; payback 6 months; healthy.