Software Product Management for Startups
Learn how startups discover, build, price, launch, and scale software products, from product-market fit and unit economics to roadmaps and risk management.
Course Overview
This course covers the full software product management lifecycle in a startup context. You will study the SPM framework and product thinking, customer value and product-market fit, product strategy and business models, unit economics and pricing, ecosystems and product launches, requirements engineering, product roadmaps and lifecycle management, and orchestration and risk management.
What You'll Learn
- Foundations of Software Product Management in Startup and SPM Framework
- Customer Value, Market Segments and Product-Market Fit
- Product Strategy, Positioning, and Business Models
- Unit Economics, Pricing and Financial Thinking
- Ecosystem, Competition, Product Marketing, Product Launches & Customer Experience
- Product Planning and Requirements Engineering
- Product Roadmaps, Product Lifecycle Management and Orchestration
- Orchestration and Risk Management
Course Content
Software Products, Startups, and the SPM Foundations
Covers software vs. physical products, product hierarchies, the evolution of SPM, the DFV framework, startup types, discovery and validation phases, product thinking, and the Job-To-Be-Done framework.
SPM Foundations and Startup Frameworks Assessment
Ten exam-level questions spanning product classification, DFV failure states, startup types, discovery steps, problem-solution fit, product thinking, and JTBD.
10 QuestionsTake Test