Crisis Management and Ethical Considerations
Module 8 • 10 Questions
Question 1 of 10
Not answered
What two factors primarily distinguish a social media crisis from a traditional PR crisis?
A
Its slow, predictable spread and the ease of controlling the narrative.
B
Its incredible speed of dissemination and the organization's loss of narrative control.
C
The fact that it is always caused by an external attack.
D
Its limited impact, which is usually confined to a small group of customers.