Social Media Marketing

Understand how businesses use social platforms for branding, customer engagement, and performance measurement.

Year 1
Term 3

Course Overview

This comprehensive Social Media Marketing course equips students with the knowledge and skills needed to leverage social media platforms effectively for business growth. Students will learn platform-specific strategies, content creation techniques, influencer marketing, and how to measure and optimize social media campaigns. The course emphasizes practical applications, ethical considerations, and crisis management in the dynamic world of social media marketing.

What You'll Learn

  • Introduction to Social Media Marketing
  • Fundamentals of Social Media Marketing
  • Platform Specific Strategies
  • Social Media Promotions
  • Content Creation Strategies
  • Influencer Marketing
  • Effectiveness & Optimisation
  • Crisis Management and Ethics in Social Media

Course Content

  • Understanding Social Media Marketing Landscape

    Explore the evolution of social media marketing, its role in modern business, and key concepts that drive successful social media strategies.

    View Notes

  • Social Media Marketing Basics Assessment

    Test your understanding of fundamental social media marketing concepts and their business applications.

    10 Questions
    Take Test