Effectiveness and Optimisation
Module 7 • 10 Questions
Question 1 of 10
Not answered
What is the fundamental difference between collecting social media data and performing social media analytics (SMA)?
A
Collecting data is gathering raw numbers, while analytics is interpreting that data to extract actionable insights.
B
Data collection is only for organic posts, while analytics is only for paid ads.
C
Data collection is free, while analytics always requires expensive software.
D
There is no difference; the terms are completely interchangeable.