Influencer Marketing
Module 6 • 10 Questions
Question 1 of 10
Not answered
What is the core principle that makes influencer marketing effective?
A
The influencer's high number of followers guarantees high sales.
B
It leverages the trust and authentic connection an influencer has with their niche audience.
C
It is always cheaper than traditional advertising methods.
D
The content created is professionally produced and looks like a TV commercial.