Social Media Promotions
Module 4 • 10 Questions
Question 1 of 10
Not answered
What is the primary difference between social media monitoring and social listening?
A
Monitoring is done by humans, while listening is done by AI.
B
Monitoring is the passive collection of data, while listening is the active analysis of that data to gain strategic insights.
C
Monitoring focuses on competitors, while listening focuses on your own brand.
D
They are the same; the terms are used interchangeably.