Core Principles and Strategic Framework
Module 2 • 10 Questions
Question 1 of 10
Not answered
What is the primary difference between traditional marketing and Social Media Marketing (SMM)?
A
SMM is significantly more expensive than traditional marketing.
B
Traditional marketing is primarily a two-way conversation, while SMM is one-way.
C
Traditional marketing is a one-way broadcast, while SMM is a two-way dialogue.
D
SMM has a much smaller potential audience than traditional marketing.