The NPD Mindset Assessment
Module 8 • 10 Questions
Question 1 of 10
0 of 10 answered
The 10-100-1000 rule describes how the cost of design changes escalates across NPD stages. A startup discovers a critical feature gap after completing process design and is debating fixing it now vs. after production launch. The Honda case showed lead-time reduction from 5 years to 3 years. Apply the 10-100-1000 rule to choose the right course of action.
A
Wait until production launch, fixing later is always cheaper because manufacturing learnings accumulate.
B
Fix now during process design (10x base cost) rather than after production launch (100x base cost). The 10x penalty for fixing in process design is far cheaper than the 100x penalty for fixing in production. The Honda case illustrates that early discipline shortens total lead time and overall cost.
C
Both options are equivalent in cost.
D
Skip the fix entirely; let the market discover the gap.