New Product Development

Master the end-to-end process of creating new products, from strategic planning, opportunity identification, and concept evaluation to design, testing, launch, and post-launch management.

Year 2
Term 5

Course Overview

This course presents a comprehensive framework for managing the full lifecycle of new product development. You will study strategic thinking for NPD, opportunity identification and concept evaluation, product design and architecture, testing and competitive advantage, the role of strategy consulting and emerging markets, strategic launch planning, expert insights from industry practitioners, and the integrated NPD mindset spanning strategy, design, marketing, and operations.

What You'll Learn

  • Strategic Thinking for New Product Development
  • Concept Generation and Evaluation
  • Product Development
  • Product Testing and Competitive Advantage
  • Consulting and Strategic Imprint in New Product
  • Product Launch and NPD Experience
  • Expert Insights
  • The NPD Mindset: Insights and Takeaways

Course Content

  • Strategic Thinking for NPD Notes

    Foundations of NPD: types of new products, innovation levels, product manager role, business models, product portfolios, the product funnel, stage gates, and development metrics.

    View Notes

  • Strategic Thinking for NPD Assessment

    Evaluate cost vs. price thinking, product categories, portfolio architecture, stage-gate management, and development metrics.

    10 Questions
    Take Test