Digital Inbound Marketing
Module 4 • 10 Questions
Question 1 of 10
0 of 10 answered
Which of the following is a core characteristic of Inbound Marketing compared to Outbound Marketing?
A
It relies on interrupting the customer's current activity (e.g., TV commercials).
B
It focus on 'pulling' customers in by providing value and helping them find the company.
C
It is primarily driven by paid media like display banners.
D
The direction of movement is strictly from the company to the customer.