Digital Marketing - 1

Introduction to digital marketing strategies, channels, and tools for modern businesses.

Year 2
Term 4

Course Overview

This course introduces the core principles of digital marketing. Students will explore various digital channels including search engine marketing, social media marketing, email marketing, and content marketing. The course emphasizes the importance of data-driven decision making and measuring the effectiveness of digital marketing campaigns.

What You'll Learn

  • Fundamentals of Digital Marketing
  • Customer Experience in Digital Marketing
  • Digital Outbound Marketing
  • Digital Inbound Marketing
  • Leveraging Social Media
  • Customer Insights & Co-creation
  • Digital Marketing for Business Markets
  • Digital Marketing Analytics

Course Content

  • Introduction to Marketing Strategy & Digital Transformation

    Learn the fundamental distinctions between selling and marketing, the STP framework, and the impact of AI and digital transformation on business models.

    View Notes

  • Digital Marketing Fundamentals Test

    Test your knowledge on marketing strategy, digital business models, and AI in marketing.

    10 Questions
    Take Test