Module 04 Test: Problem Solving and Ideation Methods
Module 4 • 10 Questions
Question 1 of 10
0 of 10 answered
Research shows brainstorming produces fewer and worse ideas than the same people working independently, for four reasons: idea blocking, evaluation apprehension, groupthink and free riding. What does Soni identify as the panacea, and how is it run?
A
Increasing the group size, so that the loss from social loafing is offset by more contributors
B
Appointing a stronger moderator who enforces Osborn's rule against criticising ideas
C
Brain stilling or brain writing: each person thinks privately for ten minutes and writes ideas on post-it notes into a bowl in the middle of the table, and only then does the group pick
D
Abandoning group work entirely, since the research shows individuals always outperform groups