Creative Mindset for Innovation and Imagination
Understand where creativity comes from and how to practise it deliberately, from the psychology of the creative mind to structured methods for discovering, framing and solving problems.
Course Overview
This course treats creativity as a practised discipline rather than a trait. You will study the creativity imperative and why it matters commercially, the anatomy and psychology of creativity including Amabile's components, latent inhibition, flow and the habits of creative people, problem discovery and definition using fishbone diagrams, mind maps, journey maps and stakeholder analysis, and problem solving and ideation methods including brainstorming and its failure modes, brain stilling and brain writing, the Buyer Utility Map and the innovation sweet spot. Every named technique is given as a procedure you can actually run, not just a definition.
What You'll Learn
- The Creativity Imperative
- Anatomy and Psychology of Creativity
- Problem Discovery and Definition
- Problem Solving and Ideation Methods
Course Content
Module 01: The Creativity Imperative
Why creativity has become urgent, how it powers entrepreneurship, and the mindset it demands: Christensen's five discovery skills, the ITC resilience model, the Content-Clarity-Courage chain, the four drivers of creativity, the zone of concern versus influence, and Soni's urgency-importance matrix with high leverage activities.
Module 01 Test: The Creativity Imperative
Ten exam-level multiple-choice questions covering the five reasons creativity matters now, the five discovery skills, the FAQ on creativity, the man-machine duet, out-of-box puzzles, ITC, Content-Clarity-Courage, the four drivers, the zones of concern and influence, and high leverage activities.
10 QuestionsTake Test