Retention, Referral and Behavioural Loops Assessment
Module 6 • 10 Questions
Question 1 of 10
0 of 10 answered
In the Hook Model, what distinguishes the Variable Reward phase from a simple fixed reward, and why does it matter?
A
Variable rewards are cheaper to deliver than fixed rewards.
B
The reward payload must be non-predictable to keep the brain engaged and avoid pattern habituation; it splits into Tribe (social), Hunt (search/material), and Self (personal mastery) rewards, as in Zoko's Day 21 photo (Self), Instagram sharing (Tribe), and daily visible change (Hunt).
C
Variable rewards only apply to B2C products, never B2B.
D
Fixed rewards are always superior because users prefer certainty.