Business Research and Growth Systems Architecture

Build a growth engine grounded in evidence: lean validation, A/B testing math, cohort thinking, acquisition and retention loops, revenue architecture, and experimentation systems.

Year 2
Term 6

Course Overview

This course connects business research methods to growth system design. You will study lean validation and market testing, A/B testing and startup experimentation math, cohort thinking and growth readiness, growth strategy and constraint mapping, acquisition and activation architecture, retention and behavioural loops, revenue architecture and sales integration, and the integrated growth engine.

What You'll Learn

  • Lean Validation and Real Market Testing
  • A/B Testing and Startup Experimentation Math
  • Cohort Thinking and Growth Readiness Brief
  • Growth Strategy and Constraint Mapping
  • Acquisition and Activation Architecture
  • Retention, Referral & Behavioural Loops
  • Revenue Architecture and Sales Integration
  • Experimentation System & Integrated Growth Engine

Course Content

  • Lean Validation and Real Market Testing

    How to test real market demand with smoke tests, landing pages, pre-sales commitments, and bias-free surveys before building anything.

    View Notes

  • Lean Validation and Real Market Testing Assessment

    Tests validation principles, the 3-signal thresholds, the commitment spectrum, survey bias fixes, and MVP build-readiness logic.

    10 Questions
    Take Test