Acquisition and Activation Architecture Assessment
Module 5 • 10 Questions
Question 1 of 10
0 of 10 answered
A B2B startup with a low Average Contract Value of 1,000 rupees per month runs LinkedIn ads and ends up with a CAC of 8,000 rupees. Which channel property versus product characteristic mismatch does this illustrate?
A
A targeting mismatch: LinkedIn cannot reach B2B decision-makers.
B
A time-to-result mismatch: LinkedIn ads take 6 to 12 months to show results.
C
A price point mismatch: the product's ACV determines the maximum viable CAC, and an expensive high-control paid channel produces acquisition costs that fail the unit economics of a low-ACV product.
D
A scalability mismatch: LinkedIn ads cannot absorb increased budgets.