Cohort Thinking and Growth Readiness Brief Assessment
Module 3 • 10 Questions
Question 1 of 10
0 of 10 answered
A dashboard shows 10,000 total users growing 15% month-over-month, yet 8,000 signed up six months ago and never opened the product again. Which concepts from the notes does this illustrate?
A
The illusion of aggregate data and the leaky bucket effect: aggregate metrics sum the entire base into one number that hides churn, while heavy acquisition temporarily conceals a draining customer base that collapses the moment acquisition slows.
B
The cricket bench analogy and improving cohorts: the business is healthy because totals are rising.
C
Channel-level CAC subsidies: organic traffic is masking paid channel costs.
D
Type II error: the dashboard failed to detect a real effect.