Persuasive Communication

Develop effective persuasion techniques and communication skills for professional and academic settings.

Year 1
Term 2

Course Overview

The Persuasive Communication course aims to equip students with precision and persuasion in communication for career and life success. This foundation course, led by IIM Bangalore alumnus Rakesh Godhwani, uses videos and his textbook "What to Say, When to Shut Up" to help students overcome speaking inhibitions, understand and influence audiences, and structure spoken messages using the AEIOUXE framework. The course is divided into four modules covering the introduction to persuasive communication and confidence-building, audience analysis and message structuring, the AEIOUXE framework, and creating effective presentation slides. Upon completion, students will be able to create and evaluate presentations, analyze audience needs, and understand key concepts of persuasive communication.

What You'll Learn

  • Introduction to Persuasive Communication and its Applications
  • Analysing your audience and structuring an effective message
  • Adding Persuasive Elements to Make the Message Powerful and Impactful
  • Slides to complement the presentation and putting it all together

Course Content

  • Fundamentals of Persuasion

    Learn the core principles of persuasion including ethos, pathos, and logos, and how to apply them effectively.

    View Notes

  • Persuasion Principles Assessment

    Test your understanding of persuasion principles through scenario-based questions.

    10 Questions
    Take Test