Module 8 Test: Strategizing Promotions
Module 8 • 10 Questions
Question 1 of 10
0 of 10 answered
Promotion is defined as the means by which firms inform, persuade and remind consumers. How do those three verbs map onto the product life cycle?
A
Remind in introduction to build recall, inform in growth as features are added, and persuade in maturity to fight substitutes
B
Inform in growth, persuade in maturity, remind in decline, with heaviest spending in decline to defend share
C
Inform in introduction, persuade in growth, remind in maturity, and little promotion at all in decline
D
Inform and persuade both belong to introduction, remind belongs to growth, and maturity requires no promotion