Module 6 Test: Strategizing Products and Services
Module 6 • 10 Questions
Question 1 of 10
0 of 10 answered
In 2005 a mid-range hotel offered air conditioning as a differentiator that exceeded what guests expected. By 2020 every comparable hotel in the city offers it and guests complain when a room does not have it. In terms of the five levels of a product, what has happened?
A
The core benefit has been replaced by a new core benefit, because the guest now seeks cooling rather than rest
B
An augmented product feature has become an expected product feature, so what was a point of difference is now a point of parity
C
The potential product has collapsed into the basic product, because the hotel stopped investing in future enhancements
D
The basic product has been augmented, so the hotel can now charge a premium it could not charge in 2005