Module 04 Test: Understanding Consumer Behaviour
Module 4 • 10 Questions
Question 1 of 10
0 of 10 answered
A child tells his mother the toothpaste has run out, the family dentist recommends a sensitive-teeth brand, the mother decides which tube to buy, the father picks it up on his way home, and the whole family brushes with it. Which roles do the dentist and the father occupy?
A
The dentist is an influencer and the father is the decision maker
B
The dentist is an influencer and the father is the buyer
C
The dentist is the decision maker and the father is the initiator
D
The dentist is the initiator and the father is the decision maker