Introduction to Strategic Management

Learn the fundamentals of strategic management, including analysis, formulation, and implementation of strategies.

Year 2
Term 4

Course Overview

This course provides a comprehensive introduction to strategic management. Students will learn how organizations analyze their external and internal environments, formulate strategies to achieve competitive advantage, and implement these strategies effectively. Key topics include industry analysis, resource-based view, competitive strategies, and corporate strategy.

What You'll Learn

  • Foundations of Strategy
  • Introduction to Strategic Management
  • The Concept of Strategy and Strategic Management
  • External Environment Analysis- The Fundamentals
  • Internal Analysis- The Fundamentals
  • Competitive Strategy
  • Corporate Strategy- The Fundamentals
  • Strategy Implementation

Course Content

  • Foundations of Strategy

    Comprehensive notes on the foundations of strategy.

    View Notes

  • Foundations of Strategy Test

    Test your understanding of strategy foundations.

    10 Questions
    Take Test