Module 4 Test: Starting Your Venture
Module 4 • 10 Questions
Question 1 of 10
0 of 10 answered
RedBus first built a bus operating system and could not sell it to a single operator. What changed, and why did the new approach work?
A
They offered the operating system free of charge, and adoption followed once the price objection was removed
B
They entered the value chain as just another travel agent, a role the entire industry already understood, and put the seats allotted to them on their own platform
C
They bought a small fleet of buses so they could demonstrate the software on their own routes
D
They partnered with KSRTC first, and private operators followed the state corporation's lead